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Our Journey

Appraid Tech is a community of brilliant engineers disrupting the market with their expertise to drive safety innovation through automotive-embedded software development.


With a constructive approach and a coherent understanding of the market needs, Appraid's top priority could not be anything but people. Hence, creating a sense of belonging through developing a community that revolves around common values and a goal to become an innovative center of excellence for embedded software engineering. and 


Continuous Improvement




Ahmed Elberry was appointed as Appraid Tech Managing Director in 2021, growing the organization to 50+ employees.

Ahmed started his career in the Automotive domain as a software test engineer in AUDI AG, Germany. He continued to progress as he reached to become the technical project manager for Autonomous Driving Platforms in BMW. Later, he moved to Egypt to kick off his Appraid’s journey and disrupt the embedded software development market in Egypt.

Ahmed is an ITI graduate with a master’s degree in Engineering from the University of Paderborn in Germany.




Ibrahim Joined Appraid Tech as Operations Director in April 2022.

He has worked as a Software Manager for Valeo Egypt since 2010, where he built a success story in expanding Valeo's software services in electrical powertrain systems at Valeo Egypt.

Before this position, he managed and expanded system and software testing activities across Valeo in different business units and growing testing teams in Valeo, India.


Ibrahim received his B.Sc in electrical communications from Ain Shams University in 2003 and his MEng., in Electrical & Electronics Engineering from Nile University, in 2009



Sherif Diab was appointed as Appraid’s Technical Director in 2021, growing the organization to 50+ employees and leading the expansion of Appraid’s technical scope and activities.

Sherif started his career in the automotive domain in Germany as a system engineer for Hybrid Vehicles in Mercedes Benz Technology in Stuttgart.


He later moved to Egypt and helped Valeo develop E-powertrain platforms through his role as a technical manager. Currently, he continues to develop his career through his technical role with Appraid.


Sherif is an ITI graduate with a master’s degree in Engineering from the University of Paderborn, Germany


Our Journey So Far



April 2019 marked the date Appraid Tech launched in Egypt. 


Appraid Tech moves into new HQ

August 2021 marked the date Appraid Tech moved into its new HQ in smart village, Egypt.


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